How We Met Shaina

One of our first clients and close partners – Shaina has been working with Falls Technology Group since mid-2020. At that time, she reached out to get some assistance with building a website for her brand – ‘The Connection Queen’, having experienced difficulty using landing page solutions, and various different website builders. Shaina found herself frustrated with the existing options available, and reached out to get some insight into what options may be a good choice for someone who prefers the ‘pen and paper’ approach.

Through speaking with her, we determined that she had a clear vision of what she wanted, but was unable to bridge the gap between her own knowledge – and the tech world – leading to barriers in her getting the projects that she wanted to launch up and running on the internet. We initially worked with her to construct her first main website for ‘The Connection Queen Academy’, which offered courses online in a membership-style format as well as easy opportunities for interested parties to book her consultation and coaching services.

Having grown as a business owner, and with new experiences under her belt – Shaina sought to redevelop her brand to encapsulate this new energy, having found a new mission and purpose for her skills and connections. With renewed energy, she was prompted to reach back out to us to discuss a redesign to help embody these new changes and the services associated – to which we gladly accepted.

Today, the Shaina Hargens website is the absolute embodiment of Shaina as a person – full of vivid imagery, passionate storytelling, and a desire to uplift people interwoven throughout. Designed to provide a sensational experience on all devices, our primary goals were to take the voice and brand that we have known very well for four years, and to take that experience onto the internet for her to extend her reach even further online.