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Maintaining your website is a quintessential part of website ownership as it is the core process that keeps your website online and your visitors satisfied. Much like owning a house, owning a website requires periodic maintenance and routine inspection to ensure that things are running properly. Without this, a website is doomed to fall into…
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Web hosting security and two-factor authentication are critical components of any organization’s online security infrastructure. The internet has become a fundamental part of daily life, and people rely on it for everything from shopping to banking. This increased reliance on the internet means that web hosting security has become more important than ever before. The…
A Summary Of Our Q1-23 Changes at FTG
If you’re reading this, we want to personally thank you for choosing Falls Technology Group. It’s been a great year so far and we’re excited to announce the changes that we have implemented in Quarter 1 of 2023. We look forward to the opportunity to continue to provide more features, build better business, and provide…
What is a Nameserver?
A nameserver is a crucial component of the internet that plays a vital role in how we access websites. Simply put, a nameserver is a server that translates domain names into IP addresses. Have you ever stopped to consider how you are able to type a website’s name into your web browser and it takes…
Ryan Reiffenberger - Last Updated: Apr 22, 2022
Ryan Reiffenberger
Last Updated: Apr 22, 2022
Ryan is our Lead Web Architect here at Falls Technology Group. Starting in 1999, Ryan has been working on building websites, computers, and servers for over 20 years.
Nowadays, SEO is a very hot topics with discussions ranging from E-Commerce stores to startups and podcasts. It also turns out, that SSL has become a very important part of this. But how important is it really to your rankings on Google and Bing? Actually, very much so. See, Google and Bing want their users to stay secure – and in the interest of that, their search engines are designed to prioritize SSL websites over non-SSL websites.
In brief, SSL (Secure Sockets Layer) certificates are a security measure for websites. They’re small ‘certificate’ files that are installed on a web server, activating a visual padlock for the user, and an invisible padlock for the device that allows secure connection from a web server to a browser.
It’s all part of the web moving to a more secure place. Not long ago, SSL certificates became free, yet very few websites currently use them. In fact, the latest information suggests that the figure might be just 6% of the top 10,000 websites.
Pages Served in HTTPS Format Will Receive an SEO Boost
In Google’s ever-changing world of algorithms for SEO rankings, one of the latest is the inclusion of websites using SSL certificates as a factor of their ‘trustworthiness’.
From Google:
This means that, for the first time, HTTPS pages will receive an SEO boost and be the default result for searchers. For webmasters, the key will be to make sure they’ve implemented SSL certificates properly to ensure the best possible visitor experience and avoid a temporary drop in rankings.
Having an SSL certificate on your website is the new standard
Without an SSL certificate installed on your website, users who view your website will be disinclined to view your content, or put in their information to order things from your website. In addition this, you are putting your information and your client’s information at risk by not having this set up properly.
You can be sure that having an SSL certificate on your site is valuable. It shows visitors that your site is verified and that it’s safe from malicious users. It also improves your SEO rankings.
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